125 WATER

Creative Director

client Tucson Water
agency BRINK
associate creative director Reed Chandler
art director Andrea Osojnik
photographer Clay Lyons

Dune. Dubai. Tattooine. Tucson. Desert dwellers just think about water differently. A limited release canned water celebrating Tucson Water's 125th anniversary. Each can celebrates the story of water resilience in Tucson.

As Creative Director I led a multidisciplinary team through concepting, design, and production of both the cans, and the promotional assets supporting the campaign. 

LET'S TALK.

malcolmcritcher at gmail.com