I've spent the past decade working as a Filmmaker and Creative Director, collaborating with political movements, artists, and brands.
I am currently the Creative Director at BRINK, a creative collective reimagining the way brands participate in the attention economy.
During my tenure, our work has gone on to be featured at Sundance, Tribeca, Vimeo Staff Picks, and the National Addys.
I am also the co-creator of the Webby Award winning podcast This Is Propaganda, a project deconstructing the mechanics of narrative through the lens of cultural theory.
I live in Philadelphia, but I work everywhere.
MANIFESTO
I want to create narratives that define culture.
The narratives that change the rules we play by, by breaking them.
Andy Warhol. Apple. Liquid Death. Donald Trump.
The lesson is not to replicate what they did.
The lesson is to break something.
I view my role in this process as a curatorial one.
Truly original ideas are almost always born from tension, dissonance, or fracture. As a creative, I am constantly curating otherwise overlooked cultural connections in hopes of sparking this alchemy.
We live in strange times. Our world is now defined by media. Myths have eclipsed reality. As a thinker, I strive to curate narrative meaning out of the cultural chaos we are relentlessly confronted by on a daily basis.
The creative act is inevitably an act of desperation. Shifting the lens from creation to curation makes it all a bit more dignified, allowing ideas to appear when they are ready. Which is the only way actually good ideas ever do.
As a leader, I curate highly collaborative, infectiously inspiring enviroments where creatives make the best work of their careers, and the people who have to go sell it feel safe saying yes to ideas that actually matter.
Ideas that will break something.
This requires risk. Which requires trust. I curate that too.
As a leader, I curate highly collaborative, infectiously inspiring enviroments where creatives make the best work of their careers, and the people who have to go sell it feel safe saying yes to ideas that actually matter.
Ideas that will break something.
This requires risk. Which requires trust. I curate that too.
LET'S TALK.
malcolmcritcher at gmail.com