DANIEL REALLY SUITS YOU 

Creative Director

client Human Rights Campaign 
agency BRINK
director Karimah Zikah Issa 
dp Symeon Platts
editor Matthew Decker
producers Joshua Belhumeur & Reed Chandler

The antidote to the culture war? Real stories. Real people. Real empathy. 

As Creative Director, I led the writers room that wrote the script, assembled the creative team that shot it, and facilitated post-production. 

The end result was a multi-channel brand campaign that shifted Republican voters 18 points on trans issues in swing states, screen at Sundance and Tribeca, and won a Vimeo Staff Pick of the Year. 

LET'S TALK.

malcolmcritcher at gmail.com